Values- Values apply to the organisation's mission. A crucial first step in creating a effective corporate plan and recognising how you can generate value for others is knowing and defining your organisational principles. Your principles identify your priorities and the competitive room in which you work. Your principles help delineate what you are going to do and will not do to fulfil your goal.
Opportunities- You need to think clearly about the competitive, technical and social world in which your company functions and take your competitors' actions and skills closely into account. Each of the above-identified three tasks involves focus and study. It is deceptively easy to identify your market and rivals, but it can be significantly influenced by a complete examination of competition, environmental analysis, five-force analysis and business life-cycle analysis.
Capabilities- Capabilities apply to the current and future capabilities of the company. This power the strategic efforts of the company hopefully. To assess the approach of an organisation, you need both a good view of what separates the organisation and a sense of the organisation's capacity to marshal capital and exploit expertise against targeted organisational goals.