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American Airlines is focusing primarily on its AAdvantage program to drive its strategic positioning success. However,...

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American Airlines is focusing primarily on its AAdvantage program to drive its strategic positioning success. However,...

by Chief of LearnyVerse
(321k points)
in Economics
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American Airlines is focusing primarily on its AAdvantage program to drive its strategic positioning success. However, can you please help me understand under which Common Focus Strategies this program falls?

1 Answer

by Chief of LearnyVerse
(321k points)
0 votes

Because it is focusing primarily on its advantage program it is a differentiated aspect and that is the reason why it falls under the focused differentiation strategy where it is trying to gain a competitive advantage by differentiating the level of service it is offering to its customer


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